My dearest fitness family,
We’ve got some big and exciting news to share with you.
Starting Saturday, May 1st 2021 we’ll be rebranding to Fit2Live and moving away from Joust Strength + Fitness as our gym name.
We are rebranding to Fit2Live as it is a name myself and our coaching staff are proud of and wholeheartedly believe in. The name Fit2Live encompasses our story, our vision, and our goals as a team and a community. Fit2Live says we will give you all the health, fitness, and the functional tools you need to live your best life, TO BE FIT ENOUGH TO LIVE!
Why a name change?
The only constant in life is change. By embracing and adapting to change we grow stronger, we improve, and we avoid complacency.
The year 2020 was a great year for me. We welcomed our beautiful and incredibly happy second daughter Lexi to the family and I spent more time than ever with my family. This extra time away from the gym gave me much more time to reflect both personally and professionally. Through this reflection it became clear that we needed a name and brand that represented our team goal of giving you all the health and fitness tools to live your life to the fullest. A name that tells the story of our happy, hard working, humble and healthy fitness community; that name is Fit2Live!
The name Fit2Live means a lot to myself and our team of coaches.
It means giving you all the health and fitness tools you need to literally live NOW and to live for many years to come. Not just to exist, but to thrive in your longer, higher quality life, free from chronic disease and full of functional fitness!
With this functional fitness we want you to conquer whatever task life throws your way. We want you to pursue your wildest health and fitness goals. We will continue to strive to give you the best hour of your day inside of the gym so that you can have the best years of your life outside of the gym.
We will continue to provide our health and fitness services to any individual who desires to be happy, hard working, humble and healthy in their pursuit to live their highest quality life.
Fit2Live also represents being fit enough to live your active life how you want to live it. Functional enough to run around with your kids and pets, to play sports with your friends, to go on a hike on the weekends, to run a 5k, 10k, and health willing, a marathon. If you want to hop into a CrossFit competition, we’ve got you covered. If you want to balance out your crazy work schedule, relieve stress, lower your cholesterol, decrease your body fat, we’ve got you covered. You WILL be fit to live your best life both mentally and physically with our help.
When I purchased Joust from Melissa and Jenn in late 2014 (previous Owners), I made the decision to keep the Joust name because of the amazing community of Jousters who shared my vision of health, fitness and happiness. This community has grown and thrived over the previous 6 years of my ownership (even through a pandemic) and will continue to thrive into the future as Fit2Live!
I love you all and am incredibly excited for this next chapter of health and fitness for us all.
Don’t hesitate to reach out to me (Ryan) with any questions or concerns you may have, or to just offer a vaccinated hug as we embark on this new chapter, together, with more health and functional fitness!
Here are some answers to questions you may be thinking about.
What’s going to change?
Our main service of coaching will NOT change. Instead, we will coach more, we will offer more services and help to you all. We will spread our health and fitness enthusiasm throughout the Ann Arbor community and more. We will spread our knowledge to you all to give you the functional fitness tools you need to live your best life.
Starting Saturday, May 1st, we will gradually change our logo, website, signage, marketing, advertising, etc. Our coaching, our community, and our fun will NOT change. We will continue to work hard, have fun and live the best active, fulfilled life that we can!
You will see some things changing over the next year and beyond with our systems, services provided, paint color, equipment, etc. Just know that all of this quality change comes with the main goal of giving you all the best results possible for many many years to come.
What will we call ourselves?
That’s a good question. The community name Jousters will likely live on forever, and that’s great. But we will also play around with new community names and stick with one that you all care deeply about. F2L’ers, Fitters, CrossFitters, team awesomesauce. It’s a work in progress I know ;).
I think simply, our identity and who we BECOME will be FIT2LIVE!
What about all of my Joust swag?
Don’t worry, we still expect you to wear your Joust swag, it will just be vintage swag.
Will we still be a CrossFit Affiliate?
Yes, we will remain a CrossFit affiliate following the methodology of constantly varied, functional movements performed at relatively high intensities.
Our new affiliate name will be CrossFit F2L (Fit2Live).
Will the website change?
Yes, our new website domain will be fit2livegym.com. If you go to fit2livegym.com you will be automatically redirected to fit2livegym.com.
Will the community change?
Absolutely, positively NO. Our awesome, down to earth community will stay the same, and will only get better with a name that supports our vision.
Will the coaching change?
Absolutely, positively NO. Our awesome, caring, knowledgeable coaches will stay the same, and will only get better with a name that supports our vision.
What about the private Facebook page?
The current Jousters page will be closed on Saturday, May 1st.
We will be starting a new private Facebook group with the name of Fit2Live Gym!
In the new group we will post valuable articles, movement progressions, fitness knowledge, weekly bright spots and of course, plenty of shenanigans.
Stay tuned in a separate email on the new Facebook group and instructions to join.
What about the other social media pages?
You will NOT need to re-subscribe to these new channel names as they will be renamed.
Main Facebook page: Fit2Live Gym
Instagram handle: @fit2livegym
Youtube channel: Fit2Live Gym
What other names will we go by?
Fit2Live will be our official gym name. We will also go by Fit2Live Gym and CrossFit F2L.
That’s it for now.
Rest assured this gradual change will all be in alignment of our mission of giving you all the best hour of your day. We will continue giving you the health and fitness tools inside of the gym to live your life to the functional fullest outside of the gym!
Leave A Comment